Marifood Partners with Willie Salim to Launch Special Collaboration “Willie’s Choice Marimas”
Citizen News 
Marimas collaborates with famous content creator Willlie Salim who was appointed as Chief Happiness Officer (CHO) and Brand Ambassador for the powdered drink with the slogan "Taste is Better!". Willie Salim"s initial breakthrough with Marimas was launching a special collaboration of Marimas Pilihan Willie Salim.
This event was held in the Car Free Day (CFD) area on Jalan Pahlawan in front of the Central Java Governor"s office, Sunday (4/20/2025).
The launching activity was also filled with joint healthy exercise, a Marimas product bazaar at the Marimas Mantap stall, giving away prizes and handing over the Marimas Mantap Warung and a Marimas fruit party.
Tiktokers Willie Salim accompanied by Marimas CEO Harjanto Halim on stage launched Marimas Pilihan Willie. On that occasion, Marimas introduced new packaging with the words Marimas Pilihan Willie with a photo of the tiktokers who are now the Brand Ambassadors for powdered drinks with a Taste is Better.
"There are 26 flavors including grapes, mango, orange, lime, sweet orange, melon, strawberry, young coconut, grass jelly and others. In the new packaging, the taste is more solid with this photo of Willie Salim inside, if you are lucky there is a coupon for a Willie Box prize," explained the boss of Marimas who is also known as Tiktokers.He added that Marimas Pilihan Willie was mixed directly by Willie. So on this new packaging, in addition to the picture of Willie Salim, there is also the writing "Marimas Pilihan Willie Salim, Rasa Lebih Mantap,"
Harjanto explained why he chose Willie Salim as Chief Happiness Officer because he likes to share happiness. This is on the same frequency as Marimas which also likes to share. This is in line with Marimas which is a drink for many people, a drink for the little people, it fits. So Willie Salim was chosen as Brand Ambassador and Chief Happiness Officer," said the owner of PT Marimas Putera Kencana, Harjanto Halim.
Willie Salim said that so far Marimas has been a mandatory product choice for him. The taste of Marimas is very familiar to him with its delicious taste. "Marimas tastes more delicious," said Willie.In the event, Marimas also distributed Willie Box prizes containing smartphones, tumblers, varsity jackets, cash and Marimas products.
On that occasion, Willie Salim also handed over the "Warung Marimas Mantap" assistance to the trader couple Suyatno and Fatimah from Sampangan. These traders received prizes because they have consistently sold Marimas drinks for 18 years.
One of the activities that was no less interesting was Willie and Harjanto Halim making fruit ice in a giant 1.5 meter diameter pan. The various fruit ice mixed with Marimas drink powder was then distributed to all Semarang residents who attended Car Free Day that morning. After the launch, Willie Salim went to the Marimas office in the Candi area, Semarang to see the mural that Willie, which was one of the objects of his drawing, was made by Julian Hawel from Bengkulu in collaboration with the Unkartur community and the Semarang Kinasih Community.
This event was held in the Car Free Day (CFD) area on Jalan Pahlawan in front of the Central Java Governor"s office, Sunday (4/20/2025).
The launching activity was also filled with joint healthy exercise, a Marimas product bazaar at the Marimas Mantap stall, giving away prizes and handing over the Marimas Mantap Warung and a Marimas fruit party.
Tiktokers Willie Salim accompanied by Marimas CEO Harjanto Halim on stage launched Marimas Pilihan Willie. On that occasion, Marimas introduced new packaging with the words Marimas Pilihan Willie with a photo of the tiktokers who are now the Brand Ambassadors for powdered drinks with a Taste is Better.
"There are 26 flavors including grapes, mango, orange, lime, sweet orange, melon, strawberry, young coconut, grass jelly and others. In the new packaging, the taste is more solid with this photo of Willie Salim inside, if you are lucky there is a coupon for a Willie Box prize," explained the boss of Marimas who is also known as Tiktokers.He added that Marimas Pilihan Willie was mixed directly by Willie. So on this new packaging, in addition to the picture of Willie Salim, there is also the writing "Marimas Pilihan Willie Salim, Rasa Lebih Mantap,"
Harjanto explained why he chose Willie Salim as Chief Happiness Officer because he likes to share happiness. This is on the same frequency as Marimas which also likes to share. This is in line with Marimas which is a drink for many people, a drink for the little people, it fits. So Willie Salim was chosen as Brand Ambassador and Chief Happiness Officer," said the owner of PT Marimas Putera Kencana, Harjanto Halim.
Willie Salim said that so far Marimas has been a mandatory product choice for him. The taste of Marimas is very familiar to him with its delicious taste. "Marimas tastes more delicious," said Willie.In the event, Marimas also distributed Willie Box prizes containing smartphones, tumblers, varsity jackets, cash and Marimas products.
On that occasion, Willie Salim also handed over the "Warung Marimas Mantap" assistance to the trader couple Suyatno and Fatimah from Sampangan. These traders received prizes because they have consistently sold Marimas drinks for 18 years.
One of the activities that was no less interesting was Willie and Harjanto Halim making fruit ice in a giant 1.5 meter diameter pan. The various fruit ice mixed with Marimas drink powder was then distributed to all Semarang residents who attended Car Free Day that morning. After the launch, Willie Salim went to the Marimas office in the Candi area, Semarang to see the mural that Willie, which was one of the objects of his drawing, was made by Julian Hawel from Bengkulu in collaboration with the Unkartur community and the Semarang Kinasih Community.
